![]() Walmart Land will feature a variety of immersive experiences, including a virtual store of merchandise, or “verch,” for Roblox avatars, as well as unlockable tokens and badges that can be earned in various games and competitions. Walmart Land will offer fashion, style, beauty and entertainment items directly to Roblox users, while Walmart’s Universe of Play will provide a virtual toy destination in Roblox. Called Walmart Land and Walmart’s Universe of Play, the spaces offer original interactive content and entertainment. The home goods retailer is also providing another vote of confidence for Roblox as a metaverse commerce platform that is not just suitable for tweens and teens, but for consumers of all ages.ĭiscount giant Walmart also recently debuted in the metaverse by launching two new Roblox metaverse experiences. West Elm’s metaverse entry is the latest signal that the metaverse is developing into a legitimate retail commerce channel. West Elm says it will continue to update the space and product offerings reflective of the brand’s current assortments. West Elm Home Design also offers interactive design challenges and mini-games, obstacle courses, selfie snapping features, and virtual hangouts that reward users with tokens, prizes and giveaways. Customers can also collect and wear West Elm branded avatar accessories like T-shirts, hats, and bags. In the West Elm Neighborhood, users can acquire digital homes and outfit them with virtual West Elm furniture, lighting, garden and decorative accessories. Users can customize their virtual “homes” on Roblox with over 150 digital products, replicated to be nearly identical to the physical goods. The West Elm Hub features a virtual furniture store, coffee shop and merchandise boutique. The retailer’s metaverse experience is comprised of the West Elm Hub and the West Elm Neighborhood. The first major specialty home retailer to premiere on Roblox, West Elm’s metaverse offering is known as The West Elm Home Design experience. ![]() Home furnishings retailer West Elm is launching its own virtual world, West Elm Home Design, on Roblox, a global virtual gaming platform with 52 million daily users. Infused with cutting edge technology, resolution, and speed, users will be delighted by the rich, multi-dimensional adventure placing West Elm Home Design at the vanguard of what is new and next on this global platform.A Williams-Sonoma subsidiary is entering the metaverse via the Roblox immersive gaming platform. West Elm Home Design features design challenges and mini games, obstacle courses, selfie snapping features, and hangouts that reward users with tokens, prizes and giveaways enhancing organic engagement. Set amongst this background are playful twists allowing for fun interludes. ![]() With a commitment to modernism, West Elm created the experience to celebrate this design aesthetic across generations. Much like reality, West Elm Home Design offers Roblox users the tools and pieces to express their personal style by creating and decorating their environments for virtual living and socializing. "The launch of West Elm Home Design makes our company the first specialty home retailer on the powerful Roblox platform, and we look forward to welcoming users to the West Elm Neighborhood." "We're excited to expand our company into the metaverse and connect West Elm with the millions of daily Roblox users around the world," said Williams-Sonoma, Inc., President and Chief Executive Officer, Laura Alber. Users can also collect and wear West Elm branded avatar accessories like T-shirts, hats, bags, and more. In the West Elm Neighborhood, users can acquire design-forward homes and appoint them with West Elm furniture, lighting, garden and decorative accessories. Users can customize their homes with over 150 products, replicated to be nearly identical to the physical goods. The West Elm Hub features a furniture store, coffee shop and merchandise boutique. The West Elm Home Design experience is comprised of the West Elm Hub and the West Elm Neighborhood. The West Elm Hub in the West Elm Home Design Experience on Roblox (Graphic: West Elm)
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |